Anonymous Web Analytics

Privacy-Friendly Data Collection

User concerns over privacy and personally-identifiable information are leading to technical and legal hurdles for web analytics collection. Pion's unique approach to data collection overcomes these hurdles and enables privacy-friendly web analytics.

Many web users are concerned about their privacy, and especially about how their personally-identifiable information might be captured, stored and analyzed by the owners of the websites they visit. Some government authorities are even considering laws to protect the privacy of web users by restricting what website owners are able to do with this information. With Pion you can filter out any personally-identifiable information before sending it to your web analytics provider, so you can respect privacy concerns and laws without loosing the data you need.

Benefits of Pion Anonymous Web Analytics

Filter out the personal data, keep the rest
Comply with current and future government regulations
Respect your users’ rights to privacy
Avoid spyware blockers

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More About Anonymous Web Analytics with Pion

Works With Your Favorite Web Analytics Provider

Other solutions force you into using their own shrink-wrapped analytics. Pion lets you choose your favorite solution so that you can get the best analytics possible for your particular website. It takes only minutes to integrate Pion with Omniture, Webtrends, Google Analytics or Unica.

Cloud-Friendly Anonymous Web Analytics

Only Pion can stream anonymized clickstream data to any or all of the four major cloud-based web analytics offerings. Pion easily filters out any personally-identifiable information so that it never leaves your data center. This lets you focus more time on your customers and less time on managing data and updating software.

Keep Private Data Private

It's easy to protect your visitors' IP addresses with Pion. With a few clicks, you can also create rules to remove additional things from your traffic like credit card numbers, names, contact information, and more.

No Page Tags or Server Logs Required

Javascript page tags are unable to protect IP addresses, are expensive to implement and maintain, and are unable to track 10-15% of your visitors. Log file based solutions are an IT nightmare and can only describe the most rudimentary technical aspects of your website activity. Pion uses packet sniffing to passively capture the entire website interactions. Unlike other solutions that dumb down your data into log files, Pion integrates directly into your web analytics provider's API. This gives you the high quality of data you can get from page tags, without the associated hassles and privacy issues.