Cross-Channel Analytics

Online Data, Say “Hello” to Offline Data

Web analytics tools do a good job of tracking users on your web site, but treat them as if they don't exist once they leave. Pion lets you enrich your web analytics data with offline information to provide context and visibility across touchpoints.

With data spread out across so many applications and locations, getting a complete view of your customers and your marketing ROI can be tricky. ETL and data warehouse solutions to this problem are expensive and time-consuming and often loose the critical relationships between a customer and their clickstream. Pion enables you to take a more holistic view of marketing performance without the expense and time required by a complicated data warehousing or custom analytics project. Pion's drag and drop workflow, speed, ease of use and flexibility all work together to provide better solutions to your complex problems.

Benefits of Pion Cross-Channel Analytics

Measure ROI across channels to understand what's really working
Enrich your customers' online experience with offline information
See a true 360 degree view of your customers
Integrate easily with any applications
Implement in hours or days, not months or years

Data Sheet

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Technical Infographic

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More About Cross-Channel Analytics with Pion

Collect Data Once, Share It Infinitely

Cut the overhead of storing and transporting your customer data with Pion's real-time atomic data model. Pion makes things like account preferences, purchase history, customer service logs and CRM profiles available to all of your applications on a just-in-time basis. Pion only calls upon information when it's needed, reducing system stress and ensuring that you are getting the most up-to-date information possible.

See a More Complete View of Each Person

Web analytics often focuses on "visitors" over individuals. Pion gets personal, tracking individual behavior across channels to let you fully understand your customers, their experiences and their actions.

Built for Enterprise Speed and Scalability

Pion's fast event driven architecture ensures that you can handle the biggest projects with the highest speed available.

Integrate with Virtually Any Applications

Pion frees your customer data from proprietary applications and places zero limitations on how you store it, share it, manipulate it or export it. Secure, out-of-the-box web analytics integrations are available for Omniture, Webtrends and Google Analytics so with the drag and drop of a mouse you can send information to your reports. Pion can also integrate with your existing CRM systems from vendors such as Siebel, SAP, Oracle, SAS, Salesforce.com and more. If we haven't yet integrated with your technology of choice, custom integrations can easily be created by Atomic Labs, our partners or customers through our open source development platform.

Get Started With Pion In An Afternoon

While implementation times for large data warehousing projects are measured in months and years, Pion can easily be downloaded, installed and configured for proof of concept in less than a day. Once Pion is up and running it is simple to maintain and requires little heavy lifting from IT.